Purissima

Algae can do more than it’s letting on, and Purissima needed investors to know. Purissima uses algae to replicate any plant-based ingredient, in unlimited quantities, and without harm to plants. They needed a voice that would break through and translate complex ideas in everything from digital and outdoor media to trade shows. These headlines are a few of many, and the website stepped the audience through Purissima’s potential. We’ve been underestimating algae, by kind of a lot.

Done with the team at HUb Strategy. AD: Sam Verdine

Outdoor Headlines:

Algae is a one-trick pony. Fortunately, that one trick is it does everything.

Suddenly, “impossible-to-source” ingredients are “how-much-do-you-want?” ingredients.

Because getting ingredients from “the wild” doesn’t sound like a very stable supply chain.

Money doesn’t grow on trees. If it did, we could replicate it with algae, though.

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©2023 Linda Birkenstock