Tractor Organic Beverages

Tractor is the only certified organic, non-GMO beverage company, to help you escape the chemicals in Big Soda. The launch video features hand-drawn animation and the celestial twang of Grammy-nominee Valerie June covering the Duran Duran song Ordinary World.

A national campaign to come includes cinema, digital and connected TV supported by social, radio, digital OOH and social.

So far, there have been 21M total video views. It has 145MM paid media impressions, 40MM audience, and PR coverage in almost 200 outlets including The Boston Herald, AdAge, Adweek, Yahoo, and Restaurant News.

Concepting and writing for campaign development with the DCX Growth Accelerator team.

Initial Social and Outdoor.