Donatos Pizza

Donatos needed to reach new customers - young, possibly well into the edibles, late-night pizza eaters. Pizza Lawyer, Royce Warwick, showed up with the line “If you’ve had bad pizza, we’d like to meetz’ya.” and gave “live,” fairly incompetent, pizza-focused consultations online. Done in an authentic, lo-fi, “late night ad” style down to red type that makes your eye twitch. The live consultation is no longer up.

With Art Director Brian Hurley.